We wanted to help Class of 2021 feel celebrated at the end of their time at UBC with a social campaign that would lead up to their virtual convocation in the time of the COVID. We partnered with UBC Brand & Marketing who would share this content on as the ceremony approached. This campaign consisted of a feature of 5 students and their quotes on the @ubc_studentlife feed, custom Class of 2021 IG stickers, a custom virtual countdown, and two custom interactive templates to fill out.