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Brand Identity, Design
Soular Music Festival
Soular Music Festival's branding concept mashes up the soul of R&B with the solar energy of the sun. Both exude a warm magnetism that brings up people’s energies. The use of vibrant fluorescent gradients and contrasting colours are visual representations of the vibe this lineup of of artists gives off.
![](https://static.wixstatic.com/media/4f8955_cf19ee0d6a734c2494216f44805fbaec~mv2.png/v1/fill/w_49,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/4f8955_cf19ee0d6a734c2494216f44805fbaec~mv2.png)
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