Love Thyself (First)
Design: Tiffany Zhong
Illustration: Ethan Woronko
Logo: Anaïs Bayle
Copywriting: Team effort
App Design: Sarah Harley, Joanne Cuevas
THE CLIENT
Robyn is not your typical dating app that connects you to singles in your area. Instead, it promotes self-dating and is
based around working on yourself to get rewarded. Through those experiences you generate potential opportunities for connecting with others while discovering what you truly enjoy doing on your own. You’re incentivized by real-world bonuses to try new activities to become healthier (mentally & physically).
THE KEYWORDS
Cheeky, bold, disruptive
THE CHALLENGE
How can we capture the attention of single people in their 20s and 30s who are tired of traditional dating apps and just want to improve their mental, emotional, and physical health?
THE SOLUTION
Call them out on their cyclical toxic dating patterns. We reference 3 well known love stories/characters (Princess and the Frog, Cupid, Romeo & Juliet) and picture them choosing to give themselves love while asking if their actions are worth the pain.
What if they chose self-love and lived happily
ever after, by themselves?
PROJECT DELIVERABLES
Name of product
Logo
App UI (not pictured)
Campaign
Social
