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Soular Music Festival
Strategy
Design
This project was chance to create branding for a music festival that utilizes motion and AR in its promotion.
Soular's branding concept mashes up the soul of R&B with the solar energy of the sun. Both exude a warm magnetism that brings up people’s energies. The use of vibrant fluorescent gradients and contrasting colours are visual representations of the vibe this lineup of of artists gives off.
The imagery is a graphic play off of the spherical shape of the sun and its eclipsed appearances.
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