Maize Corn Husk Workwear
Art Direction | Design —Tiffany Zhong
Illustration | Animation — Lucy Benson
UX/UI | Web Desktop Mobile - Emma Heckman
Maize is revolutionizing the textile industry with an innovative new biofibre made from leftover husks in corn production.
Maize turn this low-carbon cotton alternative into sustainable & durable workwear products.
Hardworking / Innovative / Gritty / Durable
How do we show that we can compete against established workwear brands that have a lot of brand loyalty?
We created an identity that emphasizes the hardworking toughness of the product and show that it is just as useful and cool to wear as the other brands, but on top of that, Maize is sustainable.