Maize Corn Husk Workwear
Art Direction | Design —Tiffany Zhong
Illustration | Animation — Lucy Benson
Animation
UX/UI | Web Desktop Mobile - Emma Heckman
THE CLIENT
Maize is revolutionizing the textile industry with an innovative new biofibre made from leftover husks in corn production.
Maize turn this low-carbon cotton alternative into sustainable & durable workwear products.
THE KEYWORDS
Hardworking / Innovative / Gritty / Durable
THE CHALLENGE
How do we show that we can compete against established workwear brands that have a lot of brand loyalty?
THE SOLUTION
We created an identity that emphasizes the hardworking toughness of the product and show that it is just as useful and cool to wear as the other brands, but on top of that, Maize is sustainable.
PROJECT DELIVERABLES
Naming
Logo
Brand elements
Photography
Website
Animations
Social Media
