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Soular Music Festival

Art Direction, Strategy, Design, Motion

​We’re mashing up the soul of R&B with the solar energy of the sun. Soular Music Festival exudes a warm magnetism that uplifts music lovers. The use of vibrant fluorescent gradients and contrasting colours are visual representations of the vibe this lineup of of artists gives off.

The imagery is a graphic play off of the spherical shape of the sun and its eclipsed appearances.

This campaign consists of dynamic and static content that ticket buyers could engage with online and in-person.

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